x
logo
Digital Version Shop TWOC Events
•••

Chaoji Shengnu Episode 43: The Baihe Blunder

Leftover woman is almost crushed by marital pressure from grandma

02·14·2014

Chaoji Shengnu Episode 43: The Baihe Blunder

Leftover woman is almost crushed by marital pressure from grandma

02·14·2014

Chaoji Shengnü got wind of some news that’s been spreading across Chinese social media like wildfire: Chinese online dating mega site, Baihe.com released a treacly video advertisement over the New Year holiday targeted at singles receiving marriage pressures from relatives.

In the 30-second promotional spot, a young woman, who after years of being prodded by her elders towards marriage, shows up at the hospital bed of her dying grandmother in a wedding dress, with the husband she met online in tow. As noted in The South China Morning Post, the commercial struck a nerve with some 33,000 Sina Weibo users, who felt it reflected a “stale concept of marriage” and was a sorry excuse for “hijacking personal sentiments with filial piety,” something which, in China’s still Confucian-centric family structure of respect and debt to one’s elders, is not uncommon.

Here’s Chaoji Shengnü’s spin on the situation. Happy Valentine’s Day!

Tonight, I have to get married, even if just for grandma.

“This year, I have to get married, even if just for grandma.”

Left: "When she sees me, she only says..." Right: "Married yet?"

(left): “When she sees me, she only says…” (right): “Married yet?”

"Married yet?"

“Married yet?”

"Married yet?"

“Married yet?”

"This is what netizens answered"

“This is how netizens’ responded”

"Is this ad trying to push us to suicide? On the other hand, there are men who are single and unmarried, why didn't they shoot it with a guy?"

“Is this ad trying to push us to suicide? There are men who are single and unmarried, why didn’t they shoot it with a guy?”