Chaoji Shengnü got wind of some news that’s been spreading across Chinese social media like wildfire: Chinese online dating mega site, Baihe.com released a treacly video advertisement over the New Year holiday targeted at singles receiving marriage pressures from relatives.
In the 30-second promotional spot, a young woman, who after years of being prodded by her elders towards marriage, shows up at the hospital bed of her dying grandmother in a wedding dress, with the husband she met online in tow. As noted in The South China Morning Post, the commercial struck a nerve with some 33,000 Sina Weibo users, who felt it reflected a “stale concept of marriage” and was a sorry excuse for “hijacking personal sentiments with filial piety,” something which, in China’s still Confucian-centric family structure of respect and debt to one’s elders, is not uncommon.
Here’s Chaoji Shengnü’s spin on the situation. Happy Valentine’s Day!
“This year, I have to get married, even if just for grandma.”
(left): “When she sees me, she only says…” (right): “Married yet?”
“This is how netizens’ responded”
“Is this ad trying to push us to suicide? There are men who are single and unmarried, why didn’t they shoot it with a guy?”