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Qingdao’s Beer Festival Rages On

The yearly beer celebration is well underway

08·17·2015

Qingdao’s Beer Festival Rages On

The yearly beer celebration is well underway

08·17·2015

If you find yourself in Qingdao, you might find a more than typically drunk congregation of revelers—Chinese and foreign, young and old—all vying for the city’s most famous product: beer. The 25th Qingdao International Beer Festival, the largest beer festival in Asia, began on August 7 with one of the two venues, and the other venue opened on Saturday.

This annual festival usually starts the second week of August. This year, the festival kicked off at Golden Sands Beach (金沙滩) in Huangdao District with a spectacular opening performances and a laser show. Subsequently, on August 15, the other venue opened at Century Plaza in Laoshan District. Attending Saturday’s ceremony, Josef Schmid from Germany’s world-famous Munich Oktoberfest congratulated the Qingdao festival and celebrated the friendship between the two cities through sharing beer culture.

In celebrating the universally shared joy of drinking beer, drinkers from all over the world have enjoyed more than 40 different brands of beers—Beck’s from Germany, Corona from Mexico, Kirin & Asahi from Japan, and, of course, Qingdao beer. Revelers are also noticing the Little Beer Elf, a local legendary elf said to have resided in Qingdao’s sacred Laoshan Mountains. The festival also includes beer tasting and drinking contests where competitors show off how fast they can drink.

Originating in 1991 to celebrate the 100th birthday of Qingdao city, this event has offered world beer lovers a place to shout Gan Bei (干杯/bottoms up) loudly and with pride. The festival will last until the end of the month.

 

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