China’s video game industry is huge, but most of the games are made for the mass market of online mobile players. But what about the niche market of indie games, often focused more on single player story or particular game mechanics? How do Chinese creators find their audience, and do they have an audience outside of China?  

Featuring
- Jin Yu : Wanba Studio Founder & Game Producer 
- Zog Zhu : Indie Games Publishing Manager 

Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

With thanks to Sean Calvo for music support and Li Muyuan for live translation. 

The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.


author

Aladin Farré is the founder and host of Middle Earth Podcast and a contributing writer at The World of Chinese.

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