China is already one of the world’s largest and most rapidly growing online gaming markets. According to Statista, a market research and business intelligence portal, the country’s online gaming sector was worth 216 billion RMB in 2017 and is estimated to reach 324 billion RMB by 2020.
Whether PC or mobile games, people are increasingly turning on fantasy role-playing hits such as Honor of Kings or South Korea’s gory “battle royale” phenomenon Playerunknown’s Battlegrounds, currently known as the “world’s hottest video game” (the latter has also been given a “socialist makeover” in China, AP reported).
In the process, many gaming terms and jargon have begun to embed themselves into Chinese popular culture and language (much like “Easter egg,” “pwn,” “noob,” “frag,” and other terms have in English). For example, during this year’s Black Friday, phrases like the following were repeated ad nauseum on online banner ads:
Black Friday promotion: all products seckilling for 50 percent off!
Hēiwǔ cùxiāo: Suǒyǒu shāngpǐn wǔ zhé miǎoshā!
The word “秒杀 (miǎoshā, second kill) is a common term in online gaming, meaning “to kill an enemy in a very short time.” In this context, it’s intended to stimulate the consumer to “click” or buy quickly, lest the discounted goods sell out. But miaosha can also be used to mean “outclass” in different areas. For example, when reviewing a film, one can comment on the actors’ performance by saying:
That veteran actor totally ‘seckilled’ those ‘little fresh meat’ [young, handsome idols].
Zhè wèi lǎo xìgǔ wánquán miǎoshā nàxiē xiǎoxiānròu.
A similar phrase is 碾压 (niǎnyā), literally meaning to “roll over.” In World of Warcraft, if an enemy monster is three or more levels higher than the player, the damage it wreaks will increase by 50 percent. Such an overwhelming advantage means it’s easy for high-level characters to kill low-level ones, or “steamroll” them. In daily conversation, nianya thus refers to a wide gap in performance, ability, or talent.
Since I entered this top university, I feel my intelligence has been steamrolled by my classmates everywhere.
Zìcóng wǒ jìn le zhè suǒ dǐngjí dàxué, jiù gǎnjué zhìshāng chùchù bèi tóngxué niǎnyā.
In online gaming, miaosha and nianya often happen in the process of “PK.” Short for “player killing,” PK refers to the act of two or more players fighting against each other (“PvP” in English gaming slang). But it has been used so widely that these origins have been largely forgotten. In 2004, the hit American Idol-style singing contest Super Girls had a weekly knockout round, in which the two weakest contestants would face off in front of the judges and audience in a round named “PK.” Almost overnight, the term went viral, and individuals and even mainstream media began using it as a general expression for “compete with” or “fight against.”
In order to win this election, you need to PK against two other candidates.
Yào xiǎng yíngdé zhè cì xuǎnjǔ, nǐ bìxū hé qítā liǎng wèi hòuxuǎnrén jìnxíng PK.
In multiplayer gaming, sometimes you win, sometimes you lose. It’s human nature for those defeated to shift blame. Teammates are always the first to take the brunt, known as 猪队友 (zhūduìyǒu, pig teammate), especially anyone whose performance dragged down the whole team. A “pig” is stupid, inefficient, and useless. In the real world, when one’s progress is seriously hindered by a coworker or partner, they may lament:
It’s not a godlike opponent I’m afraid of, but a pig-like teammate.
Bú pà shén yíyàng de duìshǒu, jiù pà zhū yíyàng de duìyǒu.
But when you are the pig, you can’t shift the blame onto your teammates any more. In which case, the strength of one’s rivals serves as another excuse—you can’t compete against their 神操作 (shéncāozuò), literally, “godlike move.” In daily conversation, though, this phrase doesn’t always indicate admiration but instead refers to unreasonable or ridiculous behavior. For example:
This firm declined my job application just because I am a Virgo. What a godlike move!
Zhè jiā gōngsī jùjué le wǒ de qiúzhí shēnqǐng, jiù yīnwèi wǒ shì chǔnǚzuò. Zhēnshi shéncāozuò!
Not everyone has the grace to admire their rivals. Some accuse their opponents of cheating. In Chinese, using “cheats” (mods or codes used to illicitly boost your own powers) is called 开挂 (kāiguà), with 挂 (guà) meaning “cheating programs.” Such an accusation can serve as a compliment in real life. For example, when people saw Jamaican sprinter Usain Bolt break the 100-meters world record, many applauded, while some wondered:
He is so fast! He must be using cheating programs!
Tā pǎo de tài kuài le! Kāiguàle ba!
They didn’t mean to suggest he was doping; merely that Bolt’s athleticism was like he’d received a “power-up.” Of course, luck can also determine the result of a game. Here, the expression “RP,” short for “Random Point,” is useful. It’s used in the game Ever Quest. When a team slays a monster, the system will assign a random number to each member of the team—the one who gets the biggest “Random Point” can be rewarded with special equipment. Later, some Ever Quest players, noting that RP happens to be the initials of Chinese word 人品 (rénpǐn, personality, moral quality), started using 人品 as a byword for luck, (though there are other accounts of how this word came about).
In conversation, 人品好 (rénpǐnhǎo, good personality) means lucky, and 人品不好 (rénpǐn bù hǎo, bad personality) means unlucky. A frequently seen term is 人品问题 (rén pǐn wèntí, a personality issue), which is used by young people to explain everything: Lost your purse? Got ill? Failed an exam? They’re all personality issues!
You missed the last bus? That’s totally a personality issue.
Nǐ cuòguò le mòbānchē? Nà chúncuì shì rénpǐn wèntí.
If this expression can teach us anything, it is that “better” people will naturally have better “luck.” Actually, everyone can learn lessons from games. Honor of Kings generated two popular lines which were jokingly put together as a couplet. The first line is:
Develop humbly, don’t act rashly!
Wěisuǒ fāyù, bié làng!
During the game, the line is used to warn teammates to keep a cool head, not put themselves in danger or challenge an enemy too strong for them. In daily life, it’s used to remind people not to make a rash decision; it even has a famous historical antecedent in the chengyu 韬光养晦 (tāoguāng yǎnghuì), often translated as “hide your brightness.” The second line of the couplet is:
Hold on! We can win!
Wěnzhù, wǒmen néng yíng!
This is usually used to boost morale—though in most cases, it’s just a white lie—when your team is in critical condition. But it can be used to cheer people up in many situations. For example, if your friend has been chasing a girl for a long time without any “random points,” one can encourage him by saying:
Hold on, dude! We can win!
Xiōngdì, wěnzhù! Wǒmen néng yíng!
Or maybe he just has “personality issues?” Either way, life is a game: either it seckills you or you roll over it. Just hold on—you can win!
“Slang for Noobs” is a story from our issue, “Fast Forward”. To read the entire issue, become a subscriber and receive the full magazine. Alternatively, you can purchase the digital version from the iTunes Store.