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China may have 5,000 years of history, but now it has to compete for clicks and eyeballs with short videos on Douyin. From martial arts to Confucian classics to architecture, find out how businesses focused on Chinese traditional culture marketing themselves for young consumers in the modern day. 


author Aladin Farré

Aladin Farré is the founder and host of Middle Earth Podcast and a contributing writer at The World of Chinese.