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Young Chinese woman flying rental drone
BUSINESS

From Buy to Borrow: How Young Chinese Are Driving the Rental Boom

Prioritizing value over status, young consumers are embracing rentals, from designer toys to electronics, yet challenges remain in trust, regulation, and platform safeguards

Young Chinese woman flying rental drone
BUSINESS

From Buy to Borrow: How Young Chinese Are Driving the Rental Boom

Prioritizing value over status, young consumers are embracing rentals, from designer toys to electronics, yet challenges remain in trust, regulation, and platform safeguards