Society Deep Dives
Online Odyssey
Her Half of the Sky
Chinese Urban Dictionary

Topics

News & Events

About Us

Shop

Latest Magazine

View All Issues

Latest Videos

画板 5(1)
China’s Top-Secret Test Sheets
截屏2025-05-30 下午5.00.38
The Rise of Pro Wrestling in China

Latest Podcasts

Podcast-memorabilia
The Memorabilia Economy: Why Some Can’t Stop Dreaming of the 90s
podcast 拷贝(1)
How Female-centered Content is Making a Killing in China’s Culture Market

| FEATURED ARTICLE

买书直播 拷贝
BUSINESS

How Livestreams Became China’s Newest Tool for Selling Books

Livestreaming has boosted book sales in China via its massive online traffic, but does it translate into real gains for publishers, or just a short-term ploy to cash in?

买书直播 拷贝
BUSINESS

How Livestreams Became China’s Newest Tool for Selling Books

Livestreaming has boosted book sales in China via its massive online traffic, but does it translate into real gains for publishers, or just a short-term ploy to cash in?

wecom-temp-4117949-116f0f9d9a4e3a2e2a80c36da064f4f1
BUSINESS

Can Livestreaming Be the New Way to Solve Relationship Issues in China?

As more Chinese women turn to influencers like Li Dan for guidance, growing concerns about their expertise and commercial motivations are becoming hard to ignore