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Short-video app Quibi failed in just six months after launching in the US, so it’s too bad the company didn’t come to China, where hundreds of millions of people watch short drama series that bring you new twists every few seconds… all in vertical form. Why do Chinese audience love such high-speed storytelling and who are the people behind this new content format?

Ivy YU : Associate Producer of "Love me Fearlessly" /《别怕,恋爱吧!》
YU York : Commissioner for Kuaishou’s micro-series.

Middle Earth is distributed by The World of Chinese ( Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  

Middle Earth is made by China Compass Productions. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

With thanks to Sean Calvo for music support.

author Aladin Farré

Aladin Farré is the founder and host of Middle Earth Podcast and a contributing writer at The World of Chinese.