Greater China is now the biggest art-market in the world, but thousands of galleries in the middle kingdom have closed up, while many artists are struggling to make a living. How are gallery curators, artists, and tech companies keeping up with this ultra-competitive art market?


- Ashley Qin – YITIAO Art Director

- Lin Zi – SANTO HALL Gallery curator

- Sima Yuan – Artist

To go further

- The article Photo Shop: Art in the Age of the Influencer by TWOC

- The article Zhao Xiaoli Blurs the Line Between Online Influencer and Artist by TWOC

- Middle Earth episode 60 The Golden Age of China’s Museums?

- Artists Wang Xingwei & Jia Aili

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!

With thanks to Wen Jiayin for production assistance and Sean Calvo for music support.

author Aladin Farré

Aladin Farré is the founder and host of Middle Earth Podcast and a contributing writer at The World of Chinese.