China may have 5,000 years of history, but now it has to compete for clicks and eyeballs with short videos on Douyin. From martial arts to Confucian classics to architecture, find out how businesses focused on Chinese traditional culture marketing themselves for young consumers in the modern day.
How is “Chinese traditional culture” now consumed in China?
China may have 5,000 years of history, but now it has to compete for clicks and eyeballs with short videos on Douyin.
September 13, 2021
