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The Communist Party of China celebrating its 100th year anniversary this year, driving up tourism to revolutionary sites around the country. The “red tourism” sector has seen significant growth from 140 million visit in 2004 to 1.15 billion in 2019, and now the “Gen Z” is following the trend. How do red tourism sites stay relevant for a new generation?


Dr. Mimi Li : associate professor at the School of Hotel and Tourism Management (PolyU)
Michael Wang : VP of Content Dragon Trail International 

Made in partnership with The Chinese Tourism Podcast

Middle Earth is distributed by The World of Chinese ( Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  

Middle Earth is made by China Compass Productions. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

With thanks to Sean Calvo for music support. 

author Aladin Farré

Aladin Farré is the founder and host of Middle Earth Podcast and a contributing writer at The World of Chinese.