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ENTERTAINMENT

How to Publish a Magazine for 100 Issues

It’s not every day that a magazine publishes its 100th issue—but Middle Earth’s distributor, The World of Chinese, has reached this important milestone. We want to look at how.

author Aladin Farré
Aladin Farré
September 7, 2023

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Previous Episode

Women in China’s Cultural Industries

Are women getting the opportunities they deserve in China’s cultural and creative industries?

Next Episode

How writers, bookstore owners, and printers survive in China’s publishing industry

China’s book market is the second largest in the world, with people reading around 6 billion books a year. But how easy is it for small publishers, bookstores, and writers to get a piece of this pie? And how are digital alternatives to physical books impacting writers and small businesses and writers?

It’s not every day that a magazine publishes its 100th issue—but Middle Earth’s distributor, The World of Chinese, has reached this important milestone after 17 years of publication. We want to look at how an English-language magazine based in Beijing sustains itself and evolves into a multimedia platform (including podcasts!) for human-centered stories from China.

Featuring
- Hatty Liu: Former TWOC managing editor, 2019-2023
- Liu Jue: TWOC co-managing editor
- Doug Hughes: International education expert

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!

With thanks to Sean Calvo for music support.

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