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2025 in Chinese Gaming: Hits, Flops, and What’s Next
Even without a blockbuster like 2024’s Black Myth: Wukong, China’s gaming market continued to grow robustly in the past year, fueled by exciting new titles and a more stable regulatory environment
Come Out and Play: The Collective Reclaiming China’s Cities Through Games
Pushing back an increasingly online world, Shanghai art-game collective “rect repair” wants people to put down their phones and rediscover life in the city
Let the Wind Take You: Inside China’s Latest Sprawling Wuxia World | Review
NetEase’s “Where Winds Meet” is an ambitious, free-to-play “wuxia” action role-playing game, but its dedication to maximalism may have also partly been its undoing
Emotional Economics: Why China’s Adults are Playing With Plushies Again
Designer toys are leading the growth of China’s “emotional economy,” as millennials and Gen Z seek brands that connect with their feelings
How Chinese Gen Z Finds Small Pleasures in Designer Toys
Discover color, fun, and emotional charm at the 2025 Beijing International Art & Designer Toy Show
Refined or Flashy: Are China’s Micro-Dramas Really Evolving?
Since their conception, the micro-drama format has been in constant flux, but does a new injection of capital—boosting production values and drawing big names—as well as interest by the state and companies abroad, really spell a more refined future for the genre?
Why China’s Youth Are Seeking Solitude in the Wild
As a local wilderness survival contest goes viral, young people are rediscovering the allure of nature, both in their free time or via livestreams
The 2025 Halloween Costume Guide (Chinese Memes Version)
Eight Chinese Halloween costume ideas inspired by this year’s viral trends, from an “international power couple” to a humble fried chicken fillet vendor
Is Pro Wrestling Finally Finding Its Footing in China?
Beijing hosted its first-ever pro wrestling event in May. The World of Chinese went behind the scenes to find out why people are happily paying good money to watch scripted fights.
The Fear Within: Can China’s Horror Game Developers Overcome Genre Malaise?
Evading strict censorship around religious and supernatural content, Chinese horror games have long used cultural elements like paper money, ancestral tablets, and red lanterns to evoke horror and tension—yet now, audiences are seeking deeper thrills
