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Refined or Flashy: Are China’s Micro-Dramas Really Evolving?
Since their conception, the micro-drama format has been in constant flux, but does a new injection of capital—boosting production values and drawing big names—as well as interest by the state and companies abroad, really spell a more refined future for the genre?
Why China’s Youth Are Seeking Solitude in the Wild
As a local wilderness survival contest goes viral, young people are rediscovering the allure of nature, both in their free time or via livestreams
The 2025 Halloween Costume Guide (Chinese Memes Version)
Eight Chinese Halloween costume ideas inspired by this year’s viral trends, from an “international power couple” to a humble fried chicken fillet vendor
Is Pro Wrestling Finally Finding Its Footing in China?
Beijing hosted its first-ever pro wrestling event in May. The World of Chinese went behind the scenes to find out why people are happily paying good money to watch scripted fights.
The Fear Within: Can China’s Horror Game Developers Overcome Genre Malaise?
Evading strict censorship around religious and supernatural content, Chinese horror games have long used cultural elements like paper money, ancestral tablets, and red lanterns to evoke horror and tension—yet now, audiences are seeking deeper thrills
The Year in Play: China’s Top Video Games of 2024
Exploring the best of China’s 2024 video game releases, from indie gems to blockbusters
Lost in Translation: The Localization Challenge of “Black Myth: Wukong”
Despite localization’s key role in achieving success abroad, the industry remains misunderstood in China—something many linguists hope China’s first AAA game will change
Beyond the Crown: Miss Hong Kong’s Shifting Influence
How Hong Kong’s once-iconic beauty pageant evolved through decades of cultural shifts, media scrutiny, and changing definitions of beauty
Riding Solo: The Struggles of Roller Coaster Enthusiasts in China’s Sparse Thrill Scene
An American roller coaster enthusiast’s bumpy road to find good rides and community
Monkeying Around: Chinese Gamers on the ‘Black Myth’ Phenomenon
We gathered people to play the hottest game of the year. Here’s what they had to say about it.