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Qingtian: China’s Most European Town

December 26, 2025

Often hailed online as “China’s most European town” and a major hometown for countless Chinese diaspora, Qingtian, a small mountain county in Zhejiang, finds its true essence shaped by those who left, stayed, and returned over generations

Despite having fewer than 400,000 residents, Qingtian—a small county in Zhejiang—consumes over 2 million steaks and 120 tons of coffee beans a year, rivaling the number of a metropolis. With its love for wine, espresso, and Spanish jamon, how did this small Chinese town become so infused with a European lifestyle?

In this episode, we visit Qingtian—known online as “China’s most European town”and a major hometown for overseas Chinese. Join us as we trace the lives of those who left, stayed, and returned, transforming the town’s landscape and sparking a remarkable cultural blend.

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