The Nation Calls on You to Lose Weight: China’s National Campaign on Weight Management

A growing number of Chinese people are now turning to gamified apps, cash incentives, and professional clinics to lose weight, reflecting a broader shift in how China is tackling obesity, backed by national policies.

More than half of Chinese adults are overweight as of 2025, according to the National Health Commission’s Guidelines for Weight Management, a figure that is estimated to reach over 70 percent by 2030 without intervention.