The Unregulated Rise of AI Influencers

The line between human influencers and AI-generated ones has continued to blur on the Chinese internet—and even fans can’t tell the difference. As AI video technology advances, many AI-generated characters and IPs have launched their own social media accounts, posting fictional lifestyle vlogs, room tours, and even fictional promotional events for AI-generated short dramas. This, of course, has raised ethical and copyright issues in the industry.