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After being ostracized for years, motorbike culture is slowly building momentum among Chinese youths. Between 2016 and 2019, the number of bike sales doubled, and since the pandemic especially, a lot of entrepreneurs are jumping on new business opportunities provided by people craving the open road.


- Steven Tsui :  CEO of BG Performance

- Zhang Shuren : Founder of Pansaki North Station

- Li Huaqi : Student & Entrepreneur

Middle Earth is distributed by The World of Chinese ( Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or looking for a specific talent, please get in touch!

With thanks to Ren Jiayin for production assistance, Sean Calvo for music support and Forrest Speyer for the translation.

author Aladin Farré

Aladin Farré is the founder and host of Middle Earth Podcast and a contributing writer at The World of Chinese.