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In 2021, there were 2 billion visits to China’s outdoor tourism sites, such as nature reserves and natural scenic areas. How is this part of the tourism industry coping with a growing demand for outdoor experiences, and did that influence the creation of the country’s national park system?


- Justin Culkin : A Trails - Business Development Director
- Rose Niu 牛红卫 : Paulson Institute - Chief Conservation Officer
- Yefren Nye : TWOC contributor & innovative Green Development Program communications specialist

Learn more

- The Trails and Tribulations of China’s Outdoors Boom article by Yefren Nye - Right to Roam article by Yefren Nye - The Myth of the Chinese Wilderness by Tina Xu (徐盈盈)

- Episode 55: Why is red tourism trending beyond the golden generation? Middle Earth Podcast

- Episode 60: The Golden Age of China’s Museums? Middle Earth Podcast

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or looking for a specific talent, please get in touch!

With thanks to Ren Jiayin for production assistance and Sean Calvo for music support.

author Aladin Farré

Aladin Farré is the founder and host of Middle Earth Podcast and a contributing writer at The World of Chinese.