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ENTERTAINMENT

China’s Indie Games (Part 2 – China’s video game industry)

China’s video game industry is huge, but most of the games are made for the mass market of online mobile players. But what about the niche market of indie games, often focused more on single player story or particular game mechanics? How do Chinese creators find their audience, and do they have an audience outside of China?

author Aladin Farré
Aladin Farré
April 30, 2022

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Previous Episode

China’s Music Festivals

Music festivals have only been around for two decades in China, but have increased exponentially—even leading some to worry about a bubble—until the Covid-19 outbreak. Since then, how has the industry tried to make a comeback for Chinese music-lovers?

Next Episode

The Seducing Power of IPs

As China’s cultural market becomes more and more competitive, some content producers are looking for the silver bullet to avoid failure: IP. What does IP mean in the Chinese market, and what’s the best way to create one?

China’s video game industry is huge, but most of the games are made for the mass market of online mobile players. But what about the niche market of indie games, often focused more on single player story or particular game mechanics? How do Chinese creators find their audience, and do they have an audience outside of China?  

Featuring
- Jin Yu : Wanba Studio Founder & Game Producer 
- Zog Zhu : Indie Games Publishing Manager 

Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

With thanks to Sean Calvo for music support and Li Muyuan for live translation. 

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