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A mix between the board game Cluedo and LARP (live action role-playing), jubensha is the latest craze for over 10 million game enthusiasts in China. Played mostly by young white-collar workers, the industry has seen a massive influx of players and capital while entrepreneurs and scriptwriters want to offer the best experience for players. Where does this success come from and where is this industry heading?

D Qiuqiu: Partner and Jubensha’s market manager at G STone
Lu Mingfei : Jubensha Store Owner

Middle Earth is distributed by The World of Chinese ( Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  

Middle Earth is made by China Compass Productions. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

With thanks to Sean Calvo for music support. 

author Aladin Farré

Aladin Farré is the founder and host of Middle Earth Podcast and a contributing writer at The World of Chinese.