Revitalization of old brand

TRADITIONAL CULTURE

Red Rabbit

Nostalgic White Rabbit candy is the latest time-honored brand trying to go viral

By Jessica Zhang June 21, 2019

Fang Si-Chi’s First Love Paradise: A Chilling Tale of Grooming and Abuse

Seven years after Taiwanese writer Lin Yi-Han’s death, her only novel—based on her real-life story—is finally available in English, recounting a harrowing story of rape, trauma, and the enduring power structures that allow such stories to persist even today

Ten Thousand Miles of Clouds and Moons: An Anthology of New Chinese Writing

Beijing-based arts collective Spittoon has partnered with a British publisher to release a stellar anthology, bringing essential contemporary Chinese writing to an international audience

Ne Zha: From Myth to Cultural Icon

Ne Zha transcended his origins as a Buddhist deity to emerge as a rebellious, anti-patriarchal hero in popular culture

Scent Across Time: How Traditional Fragrances Quiet the Clamor of Modern Life

From ancient scholars to modern youth, timeless scents like sandalwood and jasmine continue to captivate young Chinese, offering solace in an increasingly busy world

Make a Wish | Fiction

A small-town woman traveled to the capital to petition the Supreme AI, rumored to grant any desire. But who truly decides if a wish will come true?

The Jade Pendant | Fiction

Set against the Tang dynasty power struggle over the succession to Empress Wu Zetian, two assassins meet in a distant town. One must die—and with him, a version of royal history lost to time.

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