Despite a promising opening, this National Day holiday’s box office ends with another round of disappointing performances
While Chinese workers and students enjoyed their hard-earned break over the National Day holiday, it seems many left “going to the cinema” off their entertainment list. Despite box office takings soaring to 494 million yuan on the first day, marking the fourth highest-grossing National Day opening in Chinese film history, the eight-day holiday concluded with just 2.1 billion yuan total—nearly half of 2019’s pre-pandemic numbers.
Related Articles
