After a food safety scandal, China’s largest milk tea brand Mixue Bingcheng has emerged seemingly unscathed thanks to its supporters’ loyalty. Learn the viral slang to join the debate around the “Snow King.”
In the lead-up to state broadcaster CCTV’s annual 3·15 Consumer Rights Gala, now in its 35th year, you can’t blame brands for being on edge. The ratings champion of the evening exposes everything from food safety violations to artificial intelligence-driven harassment calls, and has the power to cripple once-beloved companies unlucky enough to find themselves in the watchdog’s crosshair.
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