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Love for Live: How Concert Fans Speak Their Passion
From beating competitors to secure tickets to rooting for their favorite artists, here’s the inside lingo of live music fans in China
Internet Slang Quiz: The Ultimate 2024 Buzzword Challenge
Consider yourself a slang master? Take TWOC’s annual buzzword test and find out if you really are in the know
The Year in Memes: China’s Viral Moments of 2024
From the viral “Chengdu Disney” to the rise of “retirement literature,” here are some of the funniest memes of 2024
Mastering the Art of Livestreaming Sales
As China’s e-commerce industry reaches the crescendo of its annual Singles Day festival buying frenzy, livestreamers are battling it out to squeeze cash from an increasingly reticent consumer base
Behold the New Emperors of the Internet
In a tongue-in-cheek attempt to gain control over their lives—or a means of excusing bad habits—China’s netizens are role-playing as emperors and servants
The Art of Chinese Clickbait
Attention! Here are the headline-writing techniques you need to master on China’s internet!
An American in Shanghai Redefines What It Means to “City”
Shanghai-based American influencer Paul Mike Ashton’s viral meme, “city bu city,” transforms the concept of urbanity
Essential Chinese Phrases for Cheapskates
How to talk about saving and conscious spending in the era of “consumption downgrade”
Office Zootopia: How Chinese Netizens Relate to Animals
Increasingly frustrated by their career prospects, China’s workers are likening themselves to various animals to blow off steam
Between the Light and the Dense
What do Chinese netizens mean when they refer to each other as “light,” “dense,” and “stealthy”?
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