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A Slang Guide to the Labubu Craze: More Than Just a Toy?
As fans scramble to get their hands on a coveted Labubu, discover the viral slang and memes inspired by these “ugly-cute” dolls that have taken the world by storm
Jiangsu Finds Grassroots Football Glory in “Su-per League”
A recent amateur football league between Jiangsu’s 13 prefecture-level cities spurred a massive tourist drive in the province—as well as a healthy dose of competition
Money First, Love Later: How Young People Are Redefining the “Internet Valentine’s Day”
May 20, also known as the “Chinese Internet Valentine’s Day,” has over the years morphed into yet another shopping festival, much like the equally made-up “Singles Day.” But this year, the memes and slang that emerged seemed to push back against both consumerism and romance.
Food Fight: China’s Food Delivery Platforms Go Toe to Toe
In a scramble to capture and retain both customers and delivery riders, the country’s three biggest delivery platforms have gone into “war mode”
China’s Jolly Snow King Protects His Throne
After a food safety scandal, China’s largest milk tea brand Mixue Bingcheng has emerged seemingly unscathed thanks to its supporters’ loyalty. Learn the viral slang to join the debate around the “Snow King.”
Internet Slang Quiz: The Ultimate 2024 Buzzword Challenge
Consider yourself a slang master? Take TWOC’s annual buzzword test and find out if you really are in the know
Mastering the Art of Livestreaming Sales
As China’s e-commerce industry reaches the crescendo of its annual Singles Day festival buying frenzy, livestreamers are battling it out to squeeze cash from an increasingly reticent consumer base
Behold the New Emperors of the Internet
In a tongue-in-cheek attempt to gain control over their lives—or a means of excusing bad habits—China’s netizens are role-playing as emperors and servants
“Retirement Lit” is Helping China’s Youth Reimagine a Future Without Rest
With the government officially confirming the long-speculated decision to raise the country’s retirement age, young Chinese workers are turning to sarcasm to cope with the seemingly endless toil that lies ahead
Havoc in HR: How Chinese Workers Found a New Champion in ‘Wukong’
The much-anticipated video game has birthed various memes on the tribulations of the Monkey King (and Chinese “corporate monkeys”)
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