Ha Ha Ha Haaland: Erling Haaland has become China’s favorite meme machine at the World Cup

Erling Haaland has become a Chinese internet icon for his memeability and goal-scoring prowess at the World Cup. The 26-year-old Norwegian striker’s embrace of China’s meme culture has endeared him to millions of fans, who affectionately call him “Habao (哈宝)” or “Ha Baby”—a nickname that contrasts his physical dominance with his approachable charm. Beyond multiple commercials, his Douyin account has surpassed 7 million followers. Even after Norway’s World Cup exit with a 2–1 loss to England on July 12, he remains an internet legend and commercial star in China.