Explore why China’s Gen Z is turning to the past, the most cherished memories across generations, and more in our latest magazine issue
“You have traveled back to the year 2008, and wake to the sound of Tom and Jerry playing on the kids’ channel. Your mom has prepared a plate of chilled watermelon, which you snack on until you and your friends can play The King of Fighters in the afternoon...”
Stories like these evoke the carefree lives of many Chinese children at the turn of the millennium. As Gen Z comes of age, a wave of nostalgia is sweeping through social media, giving rise to a new “Chinese nostalgia-core (中式梦核)” aesthetic.
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Youthful Nostalgia: Why China’s Gen Z Is Embracing the Past? is a story from our issue, “Youthful Nostalgia.” To read the entire issue, become a subscriber and receive the full magazine.
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