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post-00s

ENTERTAINMENT

Emotional Economics: Why China’s Adults are Playing With Plushies Again

Designer toys are leading the growth of China’s “emotional economy,” as millennials and Gen Z seek brands that connect with their feelings

Liu Jue (刘珏)

Dec. 29, 2025

SOCIETY

Youthful Nostalgia: Why China’s Gen Z Is Embracing the Past?

Explore why China’s Gen Z is turning to the past, the most cherished memories across generations, and more in our latest magazine issue

The Editors

March 31, 2025

STREET TALK

How China’s Gen Z Reformed the Olympics

Asserting their opinions and reshaping body image, “post-00s” Chinese athletes are redefining what it means to be Olympians

Aria Zhang

Aug. 12, 2024

EDUCATION

Parallel Worlds: How A Lifestyle App Shed Light on China’s Education Gap

Anxiety has grown among China’s rural students as the internet provides them with glimpses into the lives of their more privileged urban peers

Outside the Fifth Ring (五环外) & Ana Padilla Fornieles

March 19, 2024

SOCIETY

Here Come the Post-00s

From sending luggage by courier to disliking exercise, China’s newest generation of freshmen are changing college

Tan Yunfei (谭云飞)

Sept. 15, 2018

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