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Emotional Economics: Why China’s Adults are Playing With Plushies Again
Designer toys are leading the growth of China’s “emotional economy,” as millennials and Gen Z seek brands that connect with their feelings
Next in Line: Meet the New Heirs of Chinese Manufacturing
China’s next generation of factory owners, or “chang’erdai,” are stepping in, but slowing markets and shifting trade mean they must find new ways to keep their family businesses afloat
Youthful Nostalgia: Why China’s Gen Z Is Embracing the Past?
Explore why China’s Gen Z is turning to the past, the most cherished memories across generations, and more in our latest magazine issue
What Are Millennials and Gen Z Nostalgic For? | Infographics
A look at childhood snacks, classic TV shows, and nostalgia-themed commercial zones through the numbers
Nostalgia-Core: Why China’s Gen Z is Embracing the Past
Disenfranchised by an increasingly fast-paced society, some younger Chinese are turning to the past to center themselves and regain a sense of comfort
Net Nostalgia: Remembering the Glory Days of China’s Internet Cafes
Some millennials still visit China’s internet cafes for a nostalgia hit, but that won’t be enough to sustain the “wangba” industry
Remote Freedom: The Cost of Utopia for China’s Fledgling Digital Nomads
Covid-19 has transformed China’s remote work culture, but who can afford this lifestyle and how does it impact local communities?
How a Band from China’s Industrial Heartland Captured the Emotions of a Generation
Despite an experimental sound and just two album releases in a decade, Omnipotent Youth Society has remained one of China’s most relatable rock bands since 2010
Sweet Memories
A hallowed new year tradition at home, Chinese candies struggle to be known abroad
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