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LIFE

What Are Millennials and Gen Z Nostalgic For? | Infographics

A look at childhood snacks, classic TV shows, and nostalgia-themed commercial zones through the numbers

The Editors
March 20, 2025
info--cover 拷贝(1)
Photo Credit: Design by Wang Siqi; elements from VCG and still from “Empresses in the Palace”
00:00
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Nostalgia has emerged as a defining trend in recent years, driven by a deep longing for the rose-tinted memories of the past. Social media platforms are flooded with nostalgia-driven content, from classic movie remakes to retro gadgets, as many in their 20s revisit childhood cartoons and video games, shaping a new “Chinese nostalgia-core” aesthetics.

This trend offers a glimpse into the memories China’s Gen Z and millennials cherish most. Here, we visualize some of the treasured moments that resonate with these generations.

Cherished memories of China’s Gen Z and Millennials (part 1)
Cherished memories of China’s Gen Z and Millennials (part 2)

What Are Millennials and Gen Z Nostalgic For? | Infographics is a story from our issue, “Youthful Nostalgia.” To read the entire issue, become a subscriber and receive the full magazine.

Tags:
INFOGRAPHICS POST-90S SOCIAL MEDIA YOUTH

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