A poisonous ancient plant, konjac has become the country’s favorite crunchy, stimulating snack—and a global sensation for its healthy yet addictive bite
What if I told you there is an ingredient that is mildly toxic, features almost no calorific content, and requires complex processing to be edible—yet has managed to captivate China? Believe it or not, such a food exists: konjac.
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The Magic of Konjac: What’s Behind China’s Obsession with the Toxic Plant is a story from our issue, “New Markets, Young Makers.” To read the entire issue, become a subscriber and receive the full magazine.
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