The regional card game “guandan,” literally “throwing eggs,” has become one of the country’s most popular social activities
How a rapper’s diss track turned a single piece of exercise equipment in a small community gym into the latest viral travel destination
Want to get paid for eating good food? Here’s what you need to know about China’s food blogging industry
Netizens are turning to “pet communicators” to improve their relationships with their furry friends, despite a lack of science behind these animal ps…
From short summaries to full contextual breakdowns, movie recap videos are diverse, controversial, and wildly popular
China’s netizens are in awe at children who show wisdom beyond their years
The suspension of a short video channel throws the spotlight on how influencers attract elderly users and the risks seniors face online
Despite amassing millions of users, Meipian, a Chinese social media app targeting the senior community, continues to grapple with monetization challe…
Despite the cost, dangers, and fitness requirements, trail running is slowly becoming a trendy sport on social media
The death of an influencer at a weight loss camp throws the spotlight on China’s unregulated and dangerous weight loss industry
Despite the dangers and exorbitant cost, Chinese climbing enthusiasts have joined a global craze for conquering the Earth’s highest mountain
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