New Markets, Young Makers: How Millennials and Gen Z Are Shaping the Future of Consumption
Explore the latest trends in the Chinese market, from the rise of “emotional economy” and the second-hand market boom, to the young factory owners ta…
Explore the latest trends in the Chinese market, from the rise of “emotional economy” and the second-hand market boom, to the young factory owners ta…
A single complaint from a tech entrepreneur about a popular restaurant chain has revived the debate over pre-made food—a development that could usher…
Amid the pressures of modern living, vending massage chairs have proven a cheap and easy way for young people to unwind. But is this trend built to l…
From repackaged sanitary products to fraudulent home repair services, here are the most shocking consumer rights scandals unveiled during China’s ann…
China‘s stressed-out urban young professionals head to night schools to unwind and learn new skills
Netizens are turning to “pet communicators” to improve their relationships with their furry friends, despite a lack of science behind these animal ps…
Young workers are turning to qualifications, exams, and certificates to stay ahead in a competitive job market and to feel productive in their spare …
Forget bubble tea, traditional Chinese medicine is the latest trend among youth
Slogans, music, celebrities, and rhymes all helped ancient Chinese advertise their wares for sale
A school canteen scandal has Chinese consumers rethinking their growing demand for pre-prepared and ready-to-eat meals
And do people even care about websites in China’s mobile-centric society?
As the diamond market plummets, young Chinese people are finding new alternatives to symbolize their love