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Business

BUSINESS

How Baijiu Reinvented Itself for Chinese Youth

China’s traditional liquor was supposed to be out of touch, but it’s proving the doubters wrong by adapting to the social media age

Ji Jingjing

April 27, 2023

BUSINESS

Online Mindfulness Courses are Booming in China, But Do They Actually Work?

As meditation and mindfulness apps continue to surge in popularity, consumers struggle to get their money’s worth

Sha Liu (刘莎)

March 29, 2023

BUSINESS

Five Mega Scandals From China’s Annual Consumer Rights Festival

From chemical rice to monstrous “water armies,” here are the most shocking consumer rights scandals revealed during China’s annual “3.15 Gala”

Shao Yefan

March 17, 2023

BUSINESS

Post-Pandemic, Can China’s Winter Olympic Town Thrive Again?

​A year on from the Winter Olympic Games, has Zhangjiakou bounced back from the pandemic and lived up to its promise as China’s ski capital?

Shao Yefan

Feb. 16, 2023

BUSINESS

Tea Total: Is China’s New Social Media-Fueled Tea Craze More Than Just a Fad?

Once shunned by Chinese youth as old-fashioned and overly formal, tea-drinking is becoming cool again

Tan Yunfei (谭云飞)

Feb. 2, 2023

BUSINESS

Land of Milk and Honey: The Story of China’s Most Profitable Milk Tea Brand

How a budget brand rose to become China’s biggest milk tea franchise

Sam Davies

Nov. 22, 2022

BUSINESS

How Small-Town Budget Brands Conquered China’s Biggest Cities

The pandemic and a slowing economy have seen Chinese consumers flock to low-price brands, from milk tea to clothing

Sam Davies

Oct. 28, 2022

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