China’s new wave of cinematic games is putting players inside the screen, but many titles are still figuring out how to put them in control
Dominant for club and country on the pitch, Erling Haaland has become a Chinese internet icon for his rare mix of humor, authenticity, and ease
In the sprawling world of “Earth Online,” a one-life game with no chance to restart, every exam is a boss fight, every job a quest, and every life cr…
As publishers increasingly rely on book vloggers to drive sales, questions over authenticity, algorithms, and fabrication continue to grow
Designed for fragmented attention and instant access, mini-games have evolved from a niche product designed by small studios into an increasingly AI-…
As cities across China welcome the arrival of spring, the latest trend of “colorwalk”—where young people explore their surroundings based on a chosen…
Explore the latest trends in the Chinese market, from the rise of “emotional economy” and the second-hand market boom, to the young factory owners ta…
After a year of hardship and strife, it’s time to take a little comfort in the fact that China’s youth began to appreciate themselves
Drawn by sustainability and savings, young shoppers are driving China’s boom in secondhand goods
From mahjong-tile Christmas trees to bread decorations that become winter treats for local sparrows, this is a snapshot of how Christmas is being cel…
After discovering that employees at one of China’s biggest snack companies are imbued with squirrel-related names, netizens have begun concocting the…
As a local wilderness survival contest goes viral, young people are rediscovering the allure of nature, both in their free time or via livestreams
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