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Consumerism

BUSINESS

New Markets, Young Makers: How Millennials and Gen Z Are Shaping the Future of Consumption

Explore the latest trends in the Chinese market, from the rise of “emotional economy” and the second-hand market boom, to the young factory owners ta…

The Editors

Jan. 22, 2026

BUSINESS

China’s New Wave of Backlash Against Pre-Made Food

A single complaint from a tech entrepreneur about a popular restaurant chain has revived the debate over pre-made food—a development that could usher…

Tan Yunfei (谭云飞)

Sept. 25, 2025

BUSINESS

Smooth Operator: The Vending Massage Chairs Invading China’s Public Spaces

Amid the pressures of modern living, vending massage chairs have proven a cheap and easy way for young people to unwind. But is this trend built to l…

Wang Zijing (王紫荆)

May 2, 2025

BUSINESS

Scandals from China’s Annual Consumer Rights Festival in 2025

From repackaged sanitary products to fraudulent home repair services, here are the most shocking consumer rights scandals unveiled during China’s ann…

The Editors

March 18, 2025

EDUCATION

Why China’s Young Urbanites Seek Refuge in Night School

China‘s stressed-out urban young professionals head to night schools to unwind and learn new skills

Yang Tingting (杨婷婷)

Jan. 25, 2024

BUSINESS

China’s Pet Psychics Promise to Bridge the Species Gap

Netizens are turning to “pet communicators” to improve their relationships with their furry friends, despite a lack of science behind these animal ps…

Lotus XL Chen

Nov. 30, 2023

EDUCATION

Degrees of Disillusionment: What’s Driving China’s Certification Craze?

Young workers are turning to qualifications, exams, and certificates to stay ahead in a competitive job market and to feel productive in their spare …

Shao Yefan

Nov. 27, 2023

HEALTH

Bitter No More: How Young Chinese Became Obsessed With TCM

Forget bubble tea, traditional Chinese medicine is the latest trend among youth

Shao Yefan

Oct. 19, 2023

ANCIENT HISTORY

How Did Ancient Chinese Advertise?

Slogans, music, celebrities, and rhymes all helped ancient Chinese advertise their wares for sale

Sun Jiahui (孙佳慧)

Oct. 11, 2023

FOOD

Prepared to Fail: Cafeterias and Restaurants Face Backlash for Pre-Made Meals

A school canteen scandal has Chinese consumers rethinking their growing demand for pre-prepared and ready-to-eat meals

Tan Yunfei (谭云飞)

Sept. 28, 2023

TECHNOLOGY

Why Are Chinese Websites Stuck in 2003?

And do people even care about websites in China’s mobile-centric society?

Roman Kierst (小罗)

Sept. 14, 2023

BUSINESS

Why Are Diamonds No Longer China’s Best Friend?

As the diamond market plummets, young Chinese people are finding new alternatives to symbolize their love

Shao Yefan

Aug. 16, 2023

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