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New Markets, Young Makers: How Millennials and Gen Z Are Shaping the Future of Consumption
Explore the latest trends in the Chinese market, from the rise of “emotional economy” and the second-hand market boom, to the young factory owners taking over social media
China’s New Wave of Backlash Against Pre-Made Food
A single complaint from a tech entrepreneur about a popular restaurant chain has revived the debate over pre-made food—a development that could usher in sweeping changes to the industry
Smooth Operator: The Vending Massage Chairs Invading China’s Public Spaces
Amid the pressures of modern living, vending massage chairs have proven a cheap and easy way for young people to unwind. But is this trend built to last—or will it be over as quickly as the massages themselves?
Scandals from China’s Annual Consumer Rights Festival in 2025
From repackaged sanitary products to fraudulent home repair services, here are the most shocking consumer rights scandals unveiled during China’s annual “3·15 Gala” this year
Why China’s Young Urbanites Seek Refuge in Night School
China‘s stressed-out urban young professionals head to night schools to unwind and learn new skills
China’s Pet Psychics Promise to Bridge the Species Gap
Netizens are turning to “pet communicators” to improve their relationships with their furry friends, despite a lack of science behind these animal psychics
Degrees of Disillusionment: What’s Driving China’s Certification Craze?
Young workers are turning to qualifications, exams, and certificates to stay ahead in a competitive job market and to feel productive in their spare time
Bitter No More: How Young Chinese Became Obsessed With TCM
Forget bubble tea, traditional Chinese medicine is the latest trend among youth
How Did Ancient Chinese Advertise?
Slogans, music, celebrities, and rhymes all helped ancient Chinese advertise their wares for sale
Prepared to Fail: Cafeterias and Restaurants Face Backlash for Pre-Made Meals
A school canteen scandal has Chinese consumers rethinking their growing demand for pre-prepared and ready-to-eat meals
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