Barbe-Queue Again: How Zibo Broke the Curse of Short-Lived Virality

One year after Zibo blew up online, why are tourists still pouring in?


Behind the Fame: What Makes a Viral Travel Destination?

How cities fight for tourists with social media marketing and enhanced hospitality, despite the strain visitors place on local infrastructure


How Labor Day Shaped Modern China

Discover the origin of Labor Day celebrations in China and how it became one of the country’s most important holidays


Checking In: A Language Guide to Social Media Travel Posting

​Learn how to “check-in” at China’s viral tourist destinations and post about travel online


China’s Chengdu Disney Has Massive Queues and Just One Ride

How a rapper’s diss track turned a single piece of exercise equipment in a small community gym into the latest viral travel destination


A Brief History of China’s Hotel Industry

How China’s hotels transformed from exclusive spaces for the privileged to accommodation for the masses


Forever Sanmao: Tracing the Legendary Writer’s Life in Gran Canaria

More than 30 years after the iconic female writer’s passing, her former home on the small Spanish island continues to attract tourists and fans


Riding the Laos-China Railway

On board the 40-billion-yuan railway project that links China’s Yunnan province with Laos


Bean to Block: Journey to the Birthplace of Chinese Tofu

Firm up your knowledge of bean curd on the fabled mountain where it was said to be invented


Deadly Summit: Why Chinese Climbers Flock to the World’s Highest Peak, Despite Dangers

Despite the dangers and exorbitant cost, Chinese climbing enthusiasts have joined a global craze for conquering the Earth’s highest mountain