Prioritizing value over status, young consumers are embracing rentals, from designer toys to electronics, yet challenges remain in trust, regulation,…
Explore the latest trends in the Chinese market, from the rise of “emotional economy” and the second-hand market boom, to the young factory owners ta…
China’s next generation of factory owners, or “chang’erdai,” are stepping in, but slowing markets and shifting trade mean they must find new ways to …
As AI tools become more accessible than ever, China’s business-savvy merchants are using them to better sell their products overseas—but questions re…
The launch of free large language models has shaken up China’s e-commerce industry, but as the technology evolves, how long before the faces selling …
From the return of China’s YouTube Queen to scandals involving fake personas and false advertising, here are the viral influencers of the year
As China’s e-commerce industry reaches the crescendo of its annual Singles Day festival buying frenzy, livestreamers are battling it out to squeeze c…
As young Chinese put off tying the knot, traditional wedding candy sellers feel the pinch
As China’s “AI revival” services boom, ethical and legal controversies spread
Amid the fervor of Singles Day, a 12-hour livestream with e-commerce luminary Li Jiaqi unveils his many talents beyond mere marketing savvy
Women in China’s lower-tier cities and towns are increasingly buying gold accessories for investment and prestige
When Li Jiaqi implored his audience to work harder, netizens responded with anger and memes
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