May 20, also known as the “Chinese Internet Valentine’s Day,” has over the years morphed into yet another shopping festival, much like the equally ma…
In a scramble to capture and retain both customers and delivery riders, the country’s three biggest delivery platforms have gone into “war mode”
After a food safety scandal, China’s largest milk tea brand Mixue Bingcheng has emerged seemingly unscathed thanks to its supporters’ loyalty. Learn …
Master Chinese cinephile lingo to spot gems and avoid duds
From beating competitors to secure tickets to rooting for their favorite artists, here’s the inside lingo of live music fans in China
Consider yourself a slang master? Take TWOC’s annual buzzword test and find out if you really are in the know
From the viral “Chengdu Disney” to the rise of “retirement literature,” here are some of the funniest memes of 2024
As China’s e-commerce industry reaches the crescendo of its annual Singles Day festival buying frenzy, livestreamers are battling it out to squeeze c…
In a tongue-in-cheek attempt to gain control over their lives—or a means of excusing bad habits—China’s netizens are role-playing as emperors and ser…
Attention! Here are the headline-writing techniques you need to master on China’s internet!
Shanghai-based American influencer Paul Mike Ashton’s viral meme, “city bu city,” transforms the concept of urbanity
How to talk about saving and conscious spending in the era of “consumption downgrade”
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