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How Livestreams Became China’s Newest Tool for Selling Books
Livestreaming has boosted book sales in China via its massive online traffic, but does it translate into real gains for publishers, or just a short-term ploy to cash in?
Can Livestreaming Be the New Way to Solve Relationship Issues in China?
As more Chinese women turn to influencers like Li Dan for guidance, growing concerns about their expertise and commercial motivations are becoming hard to ignore
Mastering the Art of Livestreaming Sales
As China’s e-commerce industry reaches the crescendo of its annual Singles Day festival buying frenzy, livestreamers are battling it out to squeeze cash from an increasingly reticent consumer base
How China’s Declining Marriage Rate Soured the Candy Industry
As young Chinese put off tying the knot, traditional wedding candy sellers feel the pinch
Chinese Entrepreneurs Strive to Be Online Celebrities, Despite the Risks
Tech-related businesses are encouraging their workers to create an online presence, and encountering many of the pitfalls that fame can bring
Talk Like a Chinese Food Vlogger
Want to get paid for eating good food? Here’s what you need to know about China’s food blogging industry
12 Hours in the Lipstick King’s E-Commerce Empire
Amid the fervor of Singles Day, a 12-hour livestream with e-commerce luminary Li Jiaqi unveils his many talents beyond mere marketing savvy
Raising Eyebrows: Netizens Riff On Another Slip for China’s Lipstick King
When Li Jiaqi implored his audience to work harder, netizens responded with anger and memes
“Lipstick King” Li Jiaqi Returns and Other Trending News
Li Jiaqi returns, Tangshan assault perpetrator gets 24 years, netizens question lack of menstrual pads for sale on trains, betel nut bans—it’s Viral Week
Pretty Talks: Talk Like a Chinese Beauty Influencer
Considering a career as a beauty influencer? Talk like one first.
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