As publishers increasingly rely on book vloggers to drive sales, questions over authenticity, algorithms, and fabrication continue to grow
Once a constant companion of commuters and late-night listeners, radio stations in China are shuttering amid declining listenership and shrinking adv…
Livestreaming has boosted book sales in China via its massive online traffic, but does it translate into real gains for publishers, or just a short-t…
As more Chinese women turn to influencers like Li Dan for guidance, growing concerns about their expertise and commercial motivations are becoming ha…
As China’s e-commerce industry reaches the crescendo of its annual Singles Day festival buying frenzy, livestreamers are battling it out to squeeze c…
As young Chinese put off tying the knot, traditional wedding candy sellers feel the pinch
Tech-related businesses are encouraging their workers to create an online presence, and encountering many of the pitfalls that fame can bring
Want to get paid for eating good food? Here’s what you need to know about China’s food blogging industry
Amid the fervor of Singles Day, a 12-hour livestream with e-commerce luminary Li Jiaqi unveils his many talents beyond mere marketing savvy
When Li Jiaqi implored his audience to work harder, netizens responded with anger and memes
Li Jiaqi returns, Tangshan assault perpetrator gets 24 years, netizens question lack of menstrual pads for sale on trains, betel nut bans—it’s Viral …
Considering a career as a beauty influencer? Talk like one first.
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