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Mastering the Art of Livestreaming Sales
As China’s e-commerce industry reaches the crescendo of its annual Singles Day festival buying frenzy, livestreamers are battling it out to squeeze cash from an increasingly reticent consumer base
How China’s Declining Marriage Rate Soured the Candy Industry
As young Chinese put off tying the knot, traditional wedding candy sellers feel the pinch
Chinese Entrepreneurs Strive to Be Online Celebrities, Despite the Risks
Tech-related businesses are encouraging their workers to create an online presence, and encountering many of the pitfalls that fame can bring
Talk Like a Chinese Food Vlogger
Want to get paid for eating good food? Here’s what you need to know about China’s food blogging industry
12 Hours in the Lipstick King’s E-Commerce Empire
Amid the fervor of Singles Day, a 12-hour livestream with e-commerce luminary Li Jiaqi unveils his many talents beyond mere marketing savvy
Raising Eyebrows: Netizens Riff On Another Slip for China’s Lipstick King
When Li Jiaqi implored his audience to work harder, netizens responded with anger and memes
“Lipstick King” Li Jiaqi Returns and Other Trending News
Li Jiaqi returns, Tangshan assault perpetrator gets 24 years, netizens question lack of menstrual pads for sale on trains, betel nut bans—it’s Viral Week
Pretty Talks: Talk Like a Chinese Beauty Influencer
Considering a career as a beauty influencer? Talk like one first.
HPV Vaccine Availability Expanded and Other Trending News
Cinema labels 37-year-olds “elderly,” drunk driver drags victim along for one kilometer, doctors warn against mixing herbal medicine with coffee, serial exam-taker plans 15th re-sit—it’s Viral Week
Selling My Soul for Views: Breaking in as a Female Livestreamer
A former female livestreamer shares her story of sexualizing herself to attract big-spending clients
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