There are often two starkly contrasting realities when it comes to intangible cultural heritage (ICH) in China: Many forms are on the brink of extinction, with shrinking audiences, aging practitioners, and limited funding for preservation. At the same time, ICH is powering viral online trends, shaping “China chic” consumption, and driving growth in cultural tourism. Both realities are true. In this issue, we talk to artisans, experts, and enthusiasts about how to connect centuries-old arts with a modern audience.

Elsewhere, we explore how young female creators are reclaiming voice and creativity through an ancient women-only script; examine Russia’s distinctive appeal to Chinese travelers; unpack why young consumers are choosing to rent rather than buy; and reflect on the significance of public radio stations amid a wave of shutdowns. Read an intriguing sci-fi story translated into English for the first time, along with reviews of the latest books, films, and games, plus stories on food and language—with a touch of humor. Enjoy!